DISCLOSURE: This post may contain affiliate links through which I earn a small commission from qualifying purchases.
Digital marketing tools are on the rise these days – and for a good reason, they help business owners make more money .
In fact, data suggest that 76% of companies that implement marketing automation generate a positive return on investment (ROI).
Luckily, there are plenty of amazing digital marketing automation tools in the market. That being said, too many options might also end up overwhelming you.
To narrow down your search, I’ve chosen to focus on Builderall and Kartra, which are two of the best options available.
Both digital marketing platforms have gained popularity in recent years as all-in-one marketing platforms which make it easier for marketers to manage their own campaigns.
However, as good as both platforms are, they each offer their own pros and cons. And that’s precisely what I’ll be discussing in this article.
So, let’s dive into them one by one so that by the end of this review, you will be able to decide which one is best for you.
Table of Contents
What Is Builderall?
Launched in 2008, Builderall is an all-inclusive marketing platform with more than 40,000 users.
The goal of the company is to transform the world via entrepreneurship with the help of digital marketing.
From building, marketing, selling, and running your business – Builderall covers every aspect of digital marketing.
To give you an idea, here’s a list of some of its features:
- Drag-and-drop website builder
- Graphic funnel builder
- Video hosting tool
- Membership websites and e-learning system
- Email Marketing
- CRM and automation system
- Chatbot and SiteBot
- Booking Calendar
- Checkout system
- And so forth…
Additionally, Builderall is inexpensive, especially considering the numerous features it offers.
What Is Kartra?
Kartra is a leading platform that promises users everything they need to get started in marketing.
The platform can make marketing easier and more efficient by allowing its users to manage everything all in one place.
The platform truly lives up to its claim of being an all-in-one marketing platform with services like:
- Drag-and-drop web page builder
- Lead generation
- Karta checkouts
- Funnels & Campaigns
- Create live or automated email/SMS marketing campaigns
- Video marketing
- Lead capture forms
- And so forth..
You probably won’t have to use any other marketing tool since Karta offers pretty much every marketing service under the sun.
And if this is not enough, Kartra also lets you integrate with several third-party business apps, payment gateways, membership platforms, email marketing platforms, SMS, Zapier, and more.
Builderall VS Kartra
Since both the marketing platforms offer similar services, let’s evaluate them one-by-one.
1. Templates & Drag-and-Drop Page Builder
Both Builderall and Kartra offer straightforward drag-and-drop page builders and pre-designed templates.
These features help you build your webpage within minutes – without any coding know-how.
Here’s how Builderall and Kartra fare when it comes to their page builders.
Builderall:
Builderall’s Cheetah, a recently added feature which is a drag-and-drop-type web page builder, can help you to adjust your page whichever way you want.
The builder is quite intuitive, enabling users to quickly figure out how to use it. And you don’t have to be a tech guru to navigate the platform.
Cheetah Funnel Builder can help you build all types of webpages and sales funnels (including full-length websites).
Here’s a quick glimpse into all types of builders offered by Builderall:
Pixel Perfect Builder
An easy-to-use app that enables you to create websites and pages without you having to worry about manual coding. Naturally, it works as a drag-and-drop. It will help you create professional-looking and high-converting marketing materials like websites, landing pages, and sales pages.
Canvas Funnel Builder
This is a newly added feature that can help you to create high-converting sales funnels. You get 20 ready-to-go high-converting sales funnels that you can customize and publish right away. It also helps you to map and create every type of sales funnel, including squeeze, reverse squeeze, product launch, video sales, etc.
Online Store Builder
This is another newly added feature that helps you create your own ecommerce store. This is achieved through teamwork between Builderall and the e-commerce platform Magento. The tool works just like the typical online shop designers such as Shopify and comes with features to help you envision your desired design and functionality.
Webinar Builder
Builderall’s webinar builder is simple, intuitive and it will help you build your ideal webinar. You won’t require a separate webinar service like EverWebinar as everything can be done within Builderall.
Besides, Builderall’s drag-and-drop builder also helps you create mobile apps, producing animated videos, online courses, and more.
Kartra:
The first thing you might notice about Kartra’s builder is just how attractive and optimized their site is.
You can see for yourself:
From images to text, you can drag and drop whatever you want into the canvas. It can be a blank canvas, or you can choose from 500 pre-designed mobile-responsive templates.
Yes, you heard it right! 500 TEMPLATES!!!
With Kartra, you can create several different types of pages and sales funnels, including:
- Lead capture forms
- Checkout forms
- Different pop-ups, including exit pop-ups, lead capture pop-ups, checkout pop-ups, video pop-ups, etc.
- Full websites
- Full sales funnels
- Email campaigns
- And more
Winner: Kartra!
Owing to 500 mobile-responsive and customizable templates, Kartra is the winner here.
2. Email Marketing
Both Kartra and Builderall offer email marketing capabilities that let you create automated marketing campaigns.
Builderall:
Builderall integrates with Mailing Boss autoresponder for email marketing. It also helps you create your email list, build an email follow-up sequence, and edit your entire email campaign!
The autoresponder also helps you send email time-sensitive offers, thereby increasing your conversion rate.
Kartra:
Just like Builderall, Kartra also sends out automated behavior-based and time-sensitive emails. It works on a powerful IF and THEN automation system that tracks your audiences’ behavior and sends emails accordingly.
Additionally, it helps you segregate your email list and subscribe, unsubscribe, and cross-move leads as they progress through your funnel.
Furthermore, it offers plenty of email templates, including content blocks, countdown timers, testimonials, video thumbnails, and more.
Kartra also analyzes essential metrics like open rates, unsubscriptions & spam complaints, and click rates – all in real-time. This will help you determine what’s working well for your email campaign and lets you interact with each lead based on their action.
Winner: Kartra!
This round also goes to Kartra owing to their detailed analytics and optimized email campaigns.
3. A/B Testing
A/B or split testing is another feature essential to any marketing campaign, or sales funnel builder.
It helps you test two variants of the same element and determine which variant is showing better results.
Builderall:
Builderall’s A/B testing or split testing feature helps you understand your audience better and find out their preferences.
You can compare all types of marketing assets, including web pages and all elements of your email campaigns, and find out which is performing better.
Kartra:
Kartra also provides a robust A/B testing feature that helps you test all the parts of your landing pages and funnels quickly and then optimize them for better conversions.
Winner: It’s a Draw!
4. Customer Support
Builderall:
Builderall offers 24/7 customer support, and it’s one of the few software tools to offer weekly updates.
There’s also ticketing and live chat support with all their paid plans.
Kartra:
Kartra, on the other hand, offers various customer support options with all its plans like email support, live chat, and more.
That being said, it doesn’t claim to provide 24/7 customer support.
With higher plans, you will even get access to unlimited helpdesks. The helpdesk software will provide a ticketing system for various departments and will give you full access to the customer’s entire history of all their interactions with your organization.
Winner: Builderall!
Builderall is the winner due to its 24/7 customer support option.
5. Booking Calendars.
Builderall:
Builderall offers a built-in ‘Calendar and Booking App’ to help you create and manage calendars for your bookings and client meetings.
This feature comes in handy for managing your dates for appointments and events. The app also sends out automated notifications and alerts you on any upcoming meetings and events.
Kartra:
Kartra also offers an advanced calendar app that lets your customers see your available dates and book a meeting with you.
The built-in calendar app comes with four modes that allow customers to book an appointment with you.
The workflows of each mode are the consultant, the recurrent, the gym, and the live event.
It also offers plenty of automated features like:
- Real-time booking management
- Dynamic time-zone conversion
- Servicing multiple areas and multiple hosts
- Access to each client’s history
- Ability to automatically update appointments
- Reminder notifications and alerts in case of cancellations & rescheduling
Winner: Kartra!
6. SEO & Analytics
Builderall:
Builderall offers a unique SEO report feature that can help solopreneurs and online advertisers to improve their site presence and marketing techniques.
It comes with different SEO and analytics-based tools like:
- Content analyzer
- Internal links checker
- Keyword usage checker
- And more
Also, besides checking Builderall pages, it checks other domains as well.
Kartra:
Kartra offers a built-in heatmap analytics function that allows you to determine where your customers spend most of their time when they visit your website.
For instance, Kartra will show you what visitors stayed on a particular page for more than 10 seconds.
This metric shows your user engagement and which of your web pages are most popular.
Winner: Builderall!
7. Affiliate Program
Builderall:
Builderall has a very lucrative affiliate program and is a great way to earn passive income. It not only helps you with your digital needs but also allows you to earn extra income.
You can sell Builderall software, and for every purchase you make, you will get commissions.
You can earn 100% personal sales commissions on the first payment, 30% personal sales recurring commissions, and 30% 2nd tier recurring commissions.
Confused? Fret not!
You can calculate your earning potential with this affiliate income calculator by Builderall.
Kartra:
Kartra also has an affiliate program, and you get 40% for life for every sale (even recurring payments) you make.
Winner: Builderall!
8. Pricing Plans
Builderall:
Builderall offers five pricing plans:
- Free: $0
- Builder: $19.90 per month
- Marketer: $29.90 per month
- Essential: $49.90 per month
- Premium: $69.90 per month
All the plans come with a 30-days trial for only $1. As you might have noted, the free trial comes without some essential features like the funnel builder and A/B testing.
If you’re looking to take advantage of all the best tools and features that Builderall has to offer then you will want to sign up for the Premium plan.
Kartra:
Kartra offers four pricing plans:
- Starter: $99 per month
- Silver: $199 per month
- Gold: $299 per month
- Platinum: $499 per month
Kartra’s pricing plans can be reduced by 25% if you make an upfront payment for one year. You get all features from the entry-level tier – the pricing varies based on the number of leads, domains, bandwidth, etc.
Karta also offers a 14-days trial for only $1. Personally, I’m not a fan of the $1 trial offer but to be able to try out Kartra for 14 days, it’s well worth it.
Builderall’s Top Features
Script Generator Feature
Builderall offers a ‘Script Generator’ feature that allows you to create flawless sales copy for free. There’s no need to hire a copywriter. Just enter relevant information about your target audience and let the Script Generator do the work for you.
WordPress Installation
The WordPress installation tool can allow users to use sites supported by WordPress via Builderall. It’s a ready-to-use tool suitable for those who wish to benefit from both Builderall and WordPress.
The WordPress CMS will give you benefits like SEO-optimization, easy plugin integration, numerous plugins, and aesthetically-pleasing web templates. The best part is that this intuitive app has entry-level accessibility and a separate dashboard.
Kartra Top Features
Behavioral Adaptive Marketing (BAM)
BAM allows you to keep track of your users and their profiles so that you can gain a better understanding of them.
When you know your audience, you will be able to better adjust your marketing strategies, thus garnering even more traffic and sales.
For instance, the platform will automatically identify whether a visitor is already subscribed and consequently hide the lead capture form. This means your users won’t be bothered by unnecessary interruptions.
Tagging & Segmentation
Karta can help you tag and segment customers based on lead behavior and activities performed on both Kartra pages and your website.
Kartra Marketplace
Kartra offers a marketplace where you can trade products and services. You can even buy campaigns built by others or sell your own campaigns.
Builderall Vs. Kartra: Pros & Cons
Builderall Pros:
- It’s more affordable than Karta, making it suitable for entry-level entrepreneurs and marketers on a low budget.
- It’s a comprehensive marketing solution with more than 30 tools.
- It offers unlimited websites, subdomain, and data streams.
- You can host anything on Builderall without requiring an external web host provider.
- It comes with an animation & video editor.
- It lets you conduct Facebook live streaming.
- You don’t have to hire expensive designers or developers. Builderall’s 100% responsive drag-and-drop builder will give you a seamless experience and free your time, which you can focus on building your business.
- It offers one of the most lucrative affiliate programs.
- There’s a free blogging app to assist you with your blogging journey.
Builderall Cons:
- Some reviews suggest that the interface is inconsistent.
- More analytics features would be helpful.
Kartra Pros:
- The platform’s user interface is very clean and intuitive.
- Its email marketing is loaded with useful features.
- The marketing materials, like design, copy, emails, etc., are already done for you.
- Professional and detailed analytics
- It provides extensive integrations with all the top marketing tools, membership apps, email tools, etc.
- The website server is fast. It will not decelerate even if you drive loads of traffic to your site.
- It comes with video hosting with behavioral tagging.
- It is straightforward to add the prices and the different payment plans for your products.
Kartra Cons:
- It is slightly more expensive so the prices might not be suitable for startups or small businesses.
Who Should Choose Kartra?
Kartra is typically used by big businesses that need advanced marketing solutions to solve their business needs. If price isn’t of great concern, then Kartra definitely has a lot to offer.
Kartra can also be an excellent choice for those marketers who don’t want to spend time trying to figure out the platform. Kartra’s user interface is easy to navigate and very user friendly.
Furthermore, the Done-For-You campaigns and funnels will make the whole experience quick and easy.
Who Should Choose Builderall?
Builderall is the perfect option for small business and solo marketers. Additionally, if you are a startup and are working on a tight budget, Builderall may be the best option for you.
The pricing plans are relatively inexpensive and there is an option for a free plan that gives you access to several functions that will serve your business.
Furthermore, if you promote Builderall to other business owners you could earn a generous affiliate commission that could help offset the cost of using this tool.
Builderall Vs. Kartra: Final Verdict.
When it comes to marketing, choosing the right marketing software for your business is crucial.
Both software tools offer all-in-one marketing solutions that are perfect for marketers who wish to have all their tools in one place.
You should also consider your budget, business size, and your own tech-savviness when making your decision.
For the entrepreneurs on a tight budget, Builderall might be an excellent place to start. On the other hand, if you are a big company and budget is not an issue, you might want to go with Kartra.
The good news is that both the platforms offer a 14-day trial so you can sign up to discover all the features for yourself and see which tool aligns with your business the most.
