Target is one of the most trusted and admired brands in the world, which is why Target’s affiliate program is so popular amongst online entrepreneurs.
When you choose to market Target products through their affiliate program, you do not have to build trust or credibility with your audience since almost everyone in the world has purchased something from Target at one time in their lives.
This is an important point because it can be challenging to earn a decent commission if you have to pre-sell the company before selling their products.
Fortunately, this will not be the case for Target affiliate marketing since your clients will most likely already have trust and experience shopping with Target.
However, not everyone understands how Target’s affiliate program works and how to actually make money promoting their products.
That is why I created this guide.
So without further ado, let’s dive into the Target affiliate program plus 7 ways to make money promoting their products.
Table of Contents
Benefits of the Target Affiliate Program
- The Target affiliate program lets you represent one of the most recognizable and trusted brands in the world.
- And because people know, like, and trust Target they will be more likely to click on your affiliate link than with a lesser known competitor.
- Target has products that cover almost every category and niche which means that you don’t have to worry about running out of products to market through your online platforms.
- Furthermore, they offer competitive commission rates and generally offer a higher payout for their products than other retail competitors in the market.
- Additionally, they offer a cookie length of seven days, which means that they will pay the commission if the client buys the product within seven days after arriving via your affiliate link.
- The commission rates on Target are based on a performance scale, which means that the more goods you sell, the higher the commission you will receive.
- This means that you can increase your commission rate over time, even if you start with a low commission rate.
- Target is very flexible, as you can use your website and funnel software to direct the potential buyers to their recommended products.
- So, it is unlikely that you will get de-authorized which is unlike other retailers that are very rigid with their affiliate programs.
- They offer over 150 different banners that cover their products and special promotions.
How Much They Pay
The commission at target depends on the conversion clock rates you achieve within a specific period.
For instance, commission rates for most categories range from 1% to 8%, and one will start at a lower rate and might get incremental rates depending on the goods they sell.
If you start at 5%, you will receive a commission for the sales you make, but when you reach a given target, such as a click conversion rate of 10,000 per month, your commission rate will increase to 8%.
However, some products are eliminated from the affiliate program, and the company will not pay any commission for these products.
You should be keen on product selection to avoid advertising those not covered by the affiliate program.
Target breaks down its commission rates according to the different categories which you can promote.
For instance, the apparel and the Home & Furniture categories pay a commission ranging from 5% to 8%.
On the other hand, Baby and Furniture have a commission of 5% while Beauty & Health category pays a commission of 1%.
Moreover, Target has CPA payments that result from visitors who perform specific actions such as REDcard signup, wedding registry, baby registry, and college registry. These can also be very lucrative.
Where Can I sign Up For Target’s Affiliate Program?
Sign up for Target’s affiliate program below, and start making money today.
Target has products you can promote on your website as it is known as an everything-store and can make their affiliate program work for you.
However, you will want to focus your time and efforts on the top 4 categories in order to maximize your affiliate income.
You should be keen when choosing the categories to find one with the highest commission rate and demand.
Target offers a seven-day cookie tracking on all affiliates, and you will still earn a commission even when your clients do not buy the goods immediately.
You will also get additional commission on the goods purchased within the seven days and not the first purchase only.
You can use creative materials to sell and promote your products on Target.
You can incorporate banners that are constantly updated, keeping the users updated on any promotions or sales available on their website.
Moreover, you will be paid when visitors perform specific actions such as weddings, baby and college registries, or REDcard signups.
The Top Selling Categories That You Can Promote
The target affiliate program only covers four categories of goods:
- Apparel & accessories
- Home & outdoor living
- Baby gear & furniture
- Health and beauty products.
It’s important to know which products are excluded from Target’s affiliate program, such as, groceries, household commodities, baby care items, pharmacy, photo-optical, gift cards, book, and music.
Make sure you focus your efforts on the best selling products in the categories with the highest commission rates.
7 Ways to Make Money through Target Affiliate Program
1. Use Social Media
It is wise to keep an eye on the promotional goods on Target, and you can achieve this when you follow them on their social media accounts.
You will be in sync with their outreach and budget, which helps you make informed decisions when marketing their products.
Target has an active Facebook presence where they post their special offers, promotions, and community outreach.
Target is also present on Twitter, and if you follow their account, you will get important updates that will help you conduct promotional activities.
However, you should note that paid Facebook and Google Ads might not yield a positive return on investment.
However, if you choose to use the Ads to brand yourself, it can help build social media presence.
Although their profit margins are slim like most retail products, you will know which products earn higher commission and select them for promotional purposes using first-hand information from the retail shop.
2. Create Amazing Content
You should carefully research the four categories of goods covered by the affiliate program on Target and choose the one that is most suitable for your niche.
It becomes easier to create content that catches the buyers’ eye when you are knowledgeable about the category that you promote.
Most customers will buy a product that meets a specific need; thus, you should use investigational keywords when writing your content.
Before writing content on your blog, you should have a good understanding of who your readers are and what they are looking for.
Your blog’s content should target buyers who want to purchase their product from Target but are not sure if the product will fulfill their needs.
You can start by describing the advantages they will get by buying their product from Target, and how it can help if they are a promotion targeted on the products.
After showing the buyer how they will benefit from the product, you can include your affiliate links where they can purchase the item directly in the content of the article.
However, you can look like an amateur if you place the link on some random place within the blog.
You need to place the link when you know the client is likely to buy; this can be at the end of the article or close to the investigative keywords that are likely to drive the buyer to purchase using the link.
If the link does not fit well in the article, it can have a negative effect, resulting in a low conversion rate.
While placing the keyword at the end of the article can be beneficial, you should also consider having it at the beginning of the article as well.
Some people might not be interested in reading the whole article so having a link at the top of the article will allow them to skip the article and go straight to purchasing the product.
You can evaluate the benefits and limitations of placing the link either at the end or beginning of an article and choose the best strategy for your blog.
You can quickly build a blog that caters to the needs of the clients who buy goods, specifically on the four categories of products sold by Target.
How to Start a Blog
First, you should consider using WordPress, which allows you to access various free tools that help set up a professional, high-performing website.
Don’t worry, you don’t need coding skills and technical knowledge to build a blog on WordPress.
Second, you will need to sign up for a web hosting plan. Bluehost is what I use for this blog and you can get started today for only $3.95/month.
Moreover, if building your blog is difficult, you can consider using WordPress agents’ services who can build a clean website at a small cost.
3. Convert Traffic Into Buyers
Unfortunately, not all visitors to your blog are going to click on your affiliate link before they make a purchase at Target.
Which is why you need to use popup campaigns and banner ads to increase your click through rate (CTR).
4. Use Your Email List
It’s true what they say, “the money is in the list”. Having an email list is a great way to promote products at Target.
If you have an email list, you can promote offers and products that will be of interest to your email subscribers.
And since they’ve joined your email list, they already know, like, and trust you so they are going to value what you have to promote.
Send offers through email is a great way to promote the kind of products that Target sells.
It doesn’t require any high pressure sales tactics, you are simply sending your email list products that they will likely be interested in and be excited to buy.
If you don’t already have an email list, I suggest you start building one today.
An email list is one of the best ways to promote affiliate offers from retailers like Target.
5. Share your links on social media platforms
Most people who buy products from online retail stores spend most of their time on different social media platforms.
A Visually engaging Instagram account can be a great way to attract potential buyers.
Just post pictures of you with your latest Target purchase and tell your followers why you like it.
If that products aligns with your audience’s interest, then a certain percentage of them will end up buying the product.
Additionally, you can build an audience on TikTok, which is not just for lip syncing to your favorite song.
TikTok is quickly becoming the next big marketing platform. There are already people making significant amounts of money promoting deals on Amazon.
You could easily do the same thing but for Target. Each video could be either a product review, special promotion, or daily deal.
Once you build an audience on social media around a specific niche, you can continuously promote products to them that will likely interest them.
If you haven’t considered social media to promote products from retailers like Target, you definitely should.
6. Use YouTube
YouTube is another great platform for promoting affiliate programs like Target’s.
Product reviews have become big business on YouTube and there several channels that are making millions reviewing products from major retailers like Target.
Once you build an audience around your niche, then you can create videos around relevant products.
For instance, if you create a YouTube channel around Tech products, then you can create videos of the latest tech gadgets being offered at Target.
And since YouTube is the world’s second largest search engine, most people who watch your video will have an interest in buying that product.
You can post your affiliate links directly in the video description and comment section.
YouTube is one of the best ways to promote affiliate offers to highly interested buyers.
YouTube is my top recommendation for making money with Target’s affiliate program.
Get started today!
7. Use coupons
Target offers weekly promotions and coupons which you can use to help increase your income.
One way to use this strategy is to tell the readers to click on your affiliate link to enjoy Target’s promotions and coupons.
Since everyone who is interested in shopping at Target wants to save money, they will be happy to click your link.
This is a great strategy because you’re helping potential buyers save money on their purchase and receiving a nice commission for it.
Incorporating Target’s weekly promotions and coupons is a great way to increase your CTR while gaining trust and goodwill with your followers.
Final Thoughts
Target is one of the largest and fastest growing retailers in the world and it’s affiliate program is growing along with it.
Target’s affiliate program let’s you earn a commission on some of their most popular categories.
Additionally, with Target’s affiliate program, the more you sell the more you earn.
In other words, your commission rate will increase as you drive more traffic through your affiliate link.
There are several ways to earn money though Target’s affiliate program. Some of the best ways are blogging, social media, email lists, and YouTube.
As major retailers like Amazon continue to lower their commission rates for their products, retailers like Target are quickly becoming a popular alternative.
