If you are an online publisher in the garden and home space and seeking new and fresh ways to make money out of your interior designing website or home décor blog, then the Wayfair Affiliate Program is something you must definitely check out.
But what is the Wayfair Affiliate Program, and does it really help in monetizing your website or blogs? This is just the question we will be focusing on in this article, so keep reading to learn all about the Wayfair Affiliate Program and whether it is worth joining or not.
Table of Contents
What is the Wayfair Affiliate Program?
Wayfair is the leading American home décor and furnishing brand where you can find everything you need to add to your home, from appliances and furniture to lighting and outdoor. The items at Wayfair are high-quality and available at unbeatable prices.
Even though Wayfair is not that big of a brand, most affiliates are not even aware that it has an affiliate program of its own. If you want, you can also promote the millions of products that Wayfair deals in by signing up for the Wayfair Affiliate Program.
In contrast to a few other physical goods affiliate programs, Wayfair actually serves as a viable alternative to the more renowned Amazon Associates program for authority website publishers.
Wayfair is widely known in the North American region and serves to be the next best alternative that most affiliates are now using if they previously used to monetize their websites via Amazon Associates.
With this program, affiliates get easy online access to the world’s best home design goods, all under one roof. With over 7 million products spread across the most significant home and living categories, affiliates have more opportunities and options now.
The particular site sells everything from furniture and kitchen items to pet and garden products; the list is practically endless.
Who is Eligible for the Wayfair Affiliate Program?
The Wayfair Affiliates Program is for websites such as buying guides or blogs to promote Wayfair and its products through affiliate links. It gives individuals a chance to work as affiliates and earn commission on all the product orders made from these links.
Wayfair has warehouses situated all across the United States and a few warehouses in the United Kingdom, Canada, Germany, and Ireland.
If you don’t receive site traffic from any of these countries, then this program is not for you because Wayfair currently doesn’t provide any worldwide shipping to other countries.
How Do I Sign Up For The Program?
At first, you could become an affiliate for the Wayfair Affiliate Program via ShareASale. However, the scenario has changed only recently, and now the Wayfair Affiliate Program operates via Commission Junction (CJ).
CJ provides all the marketing materials and affiliate support for Wayfair. Even though CJ manages the Wayfair Affiliate Program, Wayfair itself checks and approves all the applications.
So, if you’re interested in joining the Wayfair affiliate program, just sign up to CJ, search for Wayfair in the “Merchants” section and then apply to join. You can also update your affiliate links if you are an affiliate already for Wayfair via ShareASale.
When you sign up for the Wayfair Affiliate Program, you will also automatically partner with various sites like Birchlane.com, Allmodern.com, and Jossandmain.com. As a result, you will become eligible to promote all these sister companies of Wayfair.
Wayfair is classified amongst the stricter affiliate programs that come with some pre-requisites for approval. The program is certainly worth it, but there are some requirements you must satisfy to become eligible for the Wayfair Affiliate Program.
Here are the do’s and don’ts to become a Wayfair affiliate:
Do
- Have a website and URL
- List all the sites you will promote Wayfair from.
- Have a significant amount of good content and traffic.
- Provide a comprehensive description of your marketing plans, website, and audience.
- A site that preferably focuses on Wayfair-related content. (e.g., furniture, home décor, and home furnishing)
Don’t
- No cash back, coupon, vouchers, or any other reward granted to buyers for purchase sites.
- No comparison price sites.
- No controversial topics (sex, religion, politics, drugs etc.)
Wayfair Affiliate Project Commission Structure
Wayfair offers an impressive commission rate to its affiliates, giving them a chance to earn up to 5% to 7% commission for each referred purchase. Currently, the program only enables affiliates to promote the Canadian and U.S stores.
Thus, if you are from another part of the world and get international traffic on your site, you might want to reconsider your decision-making process.
For instance, if most of your traffic comes from India, it would be a waste because Wayfair won’t be making any international deliveries to India.
Wayfair Affiliate Program vs. Amazon Affiliate Program
The commission structure of Wayfair is almost equivalent to the outdoor category of Amazon, which is also currently offering 7% commissions, while the Home/Furniture/Home Improvement category provides 8% commission.
Thus, Amazon has a tough competition with Wayfair in the garden and home offerings category as both offer a 7% commission.
However, Wayfair outperforms Amazon on its referral window length by offering a 7-day cookie that converts at almost 2% with a $23.45 commission on average. In contrast, the cookies of other affiliate programs, especially Amazon Associates, only last for 24 hours.
Back in the days when Wayfair’s affiliate links could be used via ShareASale, the cookies would last for a month. However, since most purchases are priced around $300, you can still earn a decent amount of income despite a reduced referral period.
If all tangible-goods affiliate programs compete against the Amazon Associates Program, they must compete on product category depth. This indicates that, on average, Wayfair won’t beat Amazon on ease of use, convenience, prices, or shipping speed. However, it can certainly compete in its access to fine-quality, high-class, and distinctive products.
What Are The Wayfair Product Categories?
Wayfair offers millions of different products. If you ever need an item for your garden or house, you will most likely find it at Wayfair. In addition, Wayfair caters to a variety of niche segments.
And the best part is, whatever products are bought by your referred customers from Wayfair.com, affiliates will be eligible for commissions. Here are the product categories that Wayfair deals in:
- Kitchen and Dining
- Bedroom
- Living (furniture)
- Bathroom
- Rugs
- Outdoor
- Pillows and Décor
- Appliances
- Lighting
- Storage
- Pet Stuff
- Renovation
- Holidays
How to Make Money with the Wayfair Affiliate Program
Before joining the Wayfair Affiliate Program, it is essential to know what you can and cannot do. For instance, the platform doesn’t allow affiliates to use ads to directly steer traffic to their website. You are also not permitted to use promotional codes or coupons.
To be a part of the program, affiliates must have a social presence around home décor and furnishings or a niche website centered on interior designing or home décor. Thus, if you own a blog that deals in the area of interior designing, DIY, gardening, home décor, and even pets, you can profoundly benefit from the Wayfair Affiliate Program.
When individuals look for décor and furniture, they typically do not have it clearly envisioned in mind as to what they want. So instead, they look up the internet for inspiration. The ultimate go-to source for inspiration for home décor and interior designing happens to be Pinterest.
Pinterest is probably one of the best and most helpful networks you can use to your advantage. For instance, when you type ‘home décor” in the Pinterest search bar, you come across a horde of picture posts containing affiliate links, be it for Wayfair, Amazon, or some other programs.
Though marketing on Pinterest might seem challenging to some people, in reality, it is relatively easy to use, especially for affiliate marketing. Most of the products that Wayfair deals in and sells are visual, so they will naturally attract the eyes of prospective buyers on Pinterest. After clicking on it, they can come across the affiliate links.
Directly steering the traffic to Wayfair’s product listings would mean you can violate the program’s terms and conditions. However, you can take advantage of Pinterest and drive the targeted traffic from there to your website or content, which will be linked to Wayfair.
SEO, content marketing, email marketing, link building, and everything you can use, including social media platforms, are also allowed for promotion purposes.
You must take note that while using email marketing, your emails should by no means imply that they’re being sent on Wayfair’s behalf.
While you can recommend your favorite furniture and décor items to your audience, the email mustn’t solely comprise a list of all the Wayfair discounted products. Or else your audience will most likely perceive it to be an email from Wayfair.
The terms of the program also state that you should send a copy of your email to Wayfair. Still, it isn’t clear whether each email has to be sent over to Wayfair before mailing it to your audience.
On a general note, some people solely rely on social media platforms for the promotion. This can be risky as you can never know when Wayfair might modify or change its terms and conditions and forbid the use of social media platforms for this affiliate program.
The Pros and Cons of the Wayfair Affiliate Program
Now, we will be looking at the pros and cons of the Wayfair Affiliate Program to help you determine if it is worth joining or not.
Pros
- CJ Affiliate is a strong partner that is reputable and trustworthy both.
- Comprises more than 10 million products
- Comprises a data-feed of over one million products
- Includes a committed and devoted in-house affiliate management
- The average order sizes cost $300
- Deep linking down to specific products
- Wayfair does extensive advertising and launches many promotional offers
- A strong brand giving strong competition to Amazon Associates
- Offers a decent commission rate of 7%
Cons
- Approval to the affiliate program can be difficult.
- The program is available in five countries only.
Conclusion: Should You Join The Wayfair Affiliate Program?
If you already own a niche website related to home décor and furnishings, then the Wayfair Affiliate Program is definitely worth giving a shot at. Both Wayfair and Amazon offer an extensive selection of products in distinctive categories.
Still, most people prefer to do their furniture and home décor shopping from specialized retailers like Wayfair instead of eBay or Amazon, which primarily sell everything.
In a nutshell, there are ample reasons to join the Wayfair Affiliate Program than to not join it. This program also offers additional benefits such as in-house management to help with the registration process, content creation, and product linking.
Therefore, Wayfair offers a solid incentive to affiliates looking for novel opportunities to branch out their revenues. Affiliates can access millions of processes worth promoting. Moreover, if you are in the wedding organizing/event planning niche, you get a bonus for each item you recommend from these categories.
The payment system is also safe and secure, and you can quickly receive your commissioned earnings through direct deposit or PayPal. Lastly, the 7-day referral period is much better than other affiliate programs, and even the 5 to 7% commission rate is worth writing about.
